If you watched the San Francisco Giants and Detroit Tigers compete in the World Series last year, you may have noticed an inspiring ad about opportunity in Detroit. The 60-second ad, featuring the voice and music of Detroit’s own Kid Rock and sponsored by Quicken Loans, launched a major campaign to show the world what is being created in Detroit.
The ad serves as a shining example of community building on a large scale, and fits right in with this issue’s message of Community Building through Engagement and Service.
What does this ad have to do with NCU team members? For those who are unaware, NCU is part of a larger community of companies under the umbrella of the Quicken Loans Family of Companies.
Under Quicken Loans Chairman and founder Dan Gilbert’s leadership, efforts to revitalize his hometown of Detroit have included:
To learn more about Detroit’s revival, watch the Opportunity: Made in Detroit spot here.
